✨ Behind-the-Scenes: Cart Abandon Campaign (36.36% success rate!)

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Want to know the secret behind our 36.36% success rate on my cart abandon campaign for one of my membership sites?

It’s not magic. It’s a framework that I created and have been tweaking for years.

That 36.36% success rate? That’s the AVERAGE it has been performing since 2021.

I’m pretty impressed with myself 😂

Lucky for you, you don’t have to go through years of trial and error like I did…

Because I’m going to break down my entire abandon cart campaign for you today – so you can start making more sales and $$ tomorrow.

• Email 1: The Friendly Stalker

• Email 2: The Funny One

• Email 3: The Test Drive

• Email 4: The Discount

• Email 5: The Reminder

And here’s a quick screenshot from right inside my Graphly account so you can see the hard data:

It’s go time… let’s dive right in!

Email 1: The Friendly Stalker (sends after 60 minutes)

First, it’s important to note two things:

1. This campaign is for a $97/mo content & marketing club for fitness & health pros.

2. I’ve got a two-step checkout in place.

All this means is that a potential member first:

• Puts in their name and email

• Presses enter

• Goes to “step 2” where they add in their credit card info

If they don’t enter their name and email, I have no way to trigger the abandon cart campaign to cold traffic.

So if a potential member enters their name and email but doesn’t finish checking out… they automatically get tagged with “AC” tag and this campaign gets triggered 60 minutes later.

That’s when the “The Friendly Stalker” email goes out.

And it’s just what it sounds like. 🤣

🥜 In a nutshell: this email is designed to remind someone they didn’t complete their checkout (hey, it’s easy to get distracted these days!) — and invite them to come back and finish.

Subject Line: “I think you forgot something, Name!”

Email Flow:

I like to open with a line like:

“I saw you were thinking about joining [program name], and I wanted to reach out and answer any questions.”

Then…

• I touch on the challenge/struggle they’re likely going through (4 short sentences)

• Have one sentence sharing how my program can help eliminate that pain

• A button that says “Yes! I’m ready to join The Club and start saving time today”

• A quick list of features WITH the benefits (using the “so you can” strategy)

• Pop in a powerful screenshot of social proof

• Let them know if they have any questions to reply to the email

• Have one more link to come back and sign-up in the PS

👉 31.6% of the campaign success comes from this one email alone.

Life gets busy! Sometimes, all people need is a quick reminder.

Email 2: The Funny One (sends 24 hours later)

This one is my favorite in the whole campaign.

That’s because I’ll pop in a funny pic like one of these…

To let them know I’m shocked they haven’t finished their checkout yet!

🥜 In a nutshell: this email reminds them again (in a fun way) that they didn’t finish their checkout, builds connection, showcases new social proof, and of course, invites them back to check out.

Subject Line: “Hey, Name!”

Email Flow:

I keep this one light and simple – but it still packs a punch.

• Opens with:

  “I know you’re interested in X, Y, and Z!

  How do I know this is true?

  Well, because I saw you nearly finished joining us as a member of The Club, but didn’t finish signing up! (GASP!)”

• Funny pic goes here 🔥

• Next, I tap into the main benefit of the program and how it can solve a big challenge they’re likely facing

• I back it up with 3 relevant social proof screenshots

• And then invite them back to finish checking out

• In the PS, I remind them about my guarantee and that they have nothing to lose by trying it out!

👉 14.2% of the campaign success comes from this email.

Email 3: The Test Drive (sends 48 hours after email 2)

This one only converts at 6%, so there’s big room for improvement here, but it’s a necessary email in the sequence.

There’s not as much urgency in this email, but it does a solid job of teeing up the final emails in the campaign, which account for nearly 50% of this campaign’s success.

🥜 In a nutshell: this email doubles down on our risk-free guarantee. I also lay it on thick with the benefits and features, highlight the bonuses, and invite them to come back and finish their checkout.

Subject Line: “Want to test-drive The Club, Name?”

Email Flow:

This one reads more like a launch email.

• I make the case for why they need my program and who it’s for

• I showcase how easy it is to use and why we’re different

• I lay out the features of the program in a bulleted list

• Beef up the description of the bonuses to make them stand out and show how valuable they are

• THEN… I showcase the guarantee so they understand there’s no risk to check it all out and see if it’s a good fit

• In the PS, I remind them of the guarantee one last time and share 3 more testimonial screenshots

👉 6.1% of the campaign success comes from this email.

Email 4: The Discount (sends 3 days after the previous email)

Shockingly, only 4% of campaign converts sign up on this one… but sets up email #5 for a beautiful 43% success rate on the last email 🤯

Just goes to show you how IMPORTANT urgency is in your marketing!

Anywho…

🥜 In a nutshell: this email introduces a new element…. THE DISCOUNT! There’s a 48-hour unique code they get that only they can use. It really does expire in 48 hours.

Subject Line: “Hey Name… (48-hour code inside!)”

Email Flow:

This email is a straight-shooter.

• I let them know that I’m confident they’re going to get results and love the program — so I want to make it even more of a no-brainer for them to join us.

• Why? I’m honest and let them know that I KNOW they are going to love it and want to stay. (Because almost everyone does.)

• Then, I reinforce my 14-day happiness guarantee

• The discount code is next

• And then there’s a link to the sales page

• A couple of sentences to sum it all up, and vualá!

👉 4.2% of the campaign success comes from this email.

Note: I want this % to be higher. I’m going to tweak this copy and move the discount to the first one or two paragraphs and bold it to make it stand out more.

Email 5: The Reminder (sends 24 hours after the previous email)

Urgency is EVERYTHING. This email crushes with 46% of the campaign success coming from this one email alone.

🥜 In a nutshell: this is a “last chance” email and let them know their code is expiring in just a few hours.

Subject Line: “Less than 24 hours for 50% off!”

Email Flow:

This is the shortest email in the whole sequence. It’s simple and to the point.

• Opening lines:

  “I just wanted to give you one final reminder that your special discount code will be expiring in the next few hours!

  This gift is for YOU and only YOU, and you can try out my entire program for just $49 for the first month! That’s half-off right now, and the clock is ticking!”

• The discount code shows up on the next line with this sentence:

  “Here is your personal discount code in case you need it again: CODE”

• I reinforce the benefits

• I pop in a quick bulleted list of what they’ll be getting

• Remind them their code is expiring in just a few hours and to lock in their discount!

• That’s IT.

👉 A massive 43.6% of the campaign success comes from this email.

Why it works so well? Two things:

1️⃣ It’s the urgency. The discount disappears in hours – and coupled with the guarantee, it’s a no-brainer for them to join us.

2️⃣ The entire campaign as a whole sets up this email to be a home run.

Ways to make this campaign even stronger?

Tweak email #4 with what I mentioned in the notes earlier. And I can also include an ADDITIONAL reminder email (which would be email #6) with a final call announcement.

There you have it!

If you’re driving sales straight from your landing pages, take a page out of my book. Use my framework to capture sales that might have slipped through the cracks.

Remember – the secret to higher conversions isn’t just about getting people back to the checkout page, it’s about nudging them over the finish line.

I hope this campaign helps you CRUSH it in your biz & generate even more $$.

Alicia 🤩

TL;DR:

To skyrocket your cart abandonment success rate, deploy my 5-step framework:

1. The Friendly Stalker - reminds prospects to complete their checkout

2. The Funny One - connects on a human level

3. The Test Drive - focuses on the risk-free guarantee

4. The Discount - introduces a time-limited discount code

5. The Reminder - adds urgency to act

Each email has a specific purpose, and together, they create a compelling campaign to convert more clients and drive more revenue!